Summer heat is in full swing, and then some in certain parts of the world. One nice thing about the season–apart from skimpy outfits, summer bodies, and scorching heat and humidity is a surge of upbeat feel-good, often synthesized, music. After all, it is festival season! But this is not a post about a festival. It is about a summer kpop release!
Red Velvet consists of 5 members: Irene, Seulgi, Wendy, Joy, and Yeri. Produced by SM Entertainment, one of Korea’s largest entertainment companies, their music often features production from overseas artists like the Stereotypes. A unique characteristic about this group is they are two-faced: the bright Red and the dark Velvet. “Bad Boy” was a smash hit from their Velvet side, following last year’s “Red Flavor.” In August 2018, they released Summer Magic, an anticipated EP bringing a new Red single: “Power Up.” Let’s get into this
Tracklist:
- Power Up
- With You
- Mr. E
- Mosquito
- Blue Lemonade
- Bad Boy (English ver.)
Right away, you can tell they’re conjuring the 8-/16-bit vibes from “Russian Roulette.” This summer pop theme reminds me of AOA’s release from earlier this season, “Bingle Bangle.” Wendy’s prechorus line is a nice hook, though, and it segues nicely into the catchy pop chorus the fans adore. In many ways this song is a sequel to last year’s “Red Flavor,” and even features a shoutout for Red Velvet fans or Reveluvs. Go, go, airplane, Kauai is where we’re going! As with any of the Red-themed single, this features mostly major chords, although a minor 3rd shows up here and there, keeping my listener ears engaged. The bridge is pretty refreshing, a bouncy half-time boogie with a more low-key vibe. I don’t like Joy’s soprano note, but then the chorus kicks off again, brighter than ever. A lot of coin sounds though… Let’s power up!
Next is the anachronistic “With You,” an uptempo ballad with steel drum instrumentals and Christmas-themed lyrics. “When I’m with you, it feels so good like Christmas,” is essentially what this song is about. The tropical sound is welcome, evoking a Caribbean island getaway. The brass hits punctuate the saccharine love message. What makes this fun is the many layers. The only thing I don’t like are a few vocal lines that are pitched down or up obscenely, like a distortion effect. Anyways, it’s too hot for Christmas!
“Mr. E.” Mystery. This track starts with flutes and birdcalls, another jungle-themed song reminiscent of last year’s “Zoo.” That track was fire, and so is this one! The halftime-feel pre-chorus has sixteenth-note responses to main vocals’ calls, of which I’m not a fan. But then the chorus kicks off with a catchy melody with a mix of minor and major intervals. It’s really worth the wait. The bridge is syncopated and engaging, hip-swaying. The final chorus is a real gem, as the girls belt out with overhead ad-libs.
The next song is weird. “Mosquito” evokes “Huff, Puff” if I have to compare to an earlier Red Velvet track. It kind of reminds of miss A. It’s mostly hip-hop feel with minor chords, but the chorus is strangely major. There are a lot of “Oohs,” “Aahs,” “Ooah,” “Nana,” and “Zeze,” so this is a fun track for noraebang.
Following up that is the appropriately titled, “Hit That Drum.” It’s a pretty straight-ahead afrobeat electronic pop song. Of course, they say “Boom,” like eighty times. Still, the production is pretty slick. Each vocalist shows off in kind with a couple of doubled-up parts. Pretty standard for Red Velvet, which is a good thing. The bridge is another slow break launching into a brighter chorus.
Next is “Blue Lemonade,” an upbeat major pop song. This offers the most sugar content of all the songs on the album. You can kind of guess this from the title, which suggests lemonade artificially colored and sweetened. Still, the layers make a bubbly, ethereal sound. This is the song that plays when you dream of confessing to your crush on a warm summer day, but you wake up before they can respond. Oh wait, no, you’ve just the hit the bridge! Just wait through a few seconds of downtempo and–oh no, they still haven’t answered but they look deep in thought… It’s a rejection! The song ends softly.
Finally as a bonus track, the English version of “Bad Boy,” a re-release of their smash hit from January. Unfortunately, the members’ English skills are pretty mismatched. The production of this song is fire, indistinguishable from the original. The English lyrics are simple, understandable to English-learners, and easy to sing for non-English singers. Sometimes that means they get cheesy (“You’re going to know what it feels like to be free and open your mind”) or repetitive (“The more you want to fight that [you fight that] you fight that [fight that]”), but sometimes they get pretty creative (“I know how to make the devil cry”). The biggest weakness is just the difference in fluency. To be fair, Wendy is famous for speaking Korean English to be understood on Korean variety shows. Joy and Yeri enunciate surprisingly well. But when Irene says “baby, my apologies,” I heard “baby mama politics,” so I think Irene needs to hang out more with Wendy.
Overall, this is a solid album and a worthy addition to Red Velvet’s discography. Initially, I worried that “Power Up” was too gimmicky, rehashing the retro video game concept mere months after “Bingle Bangle.” Maybe the retro game concept is a fad and will fade. Still, the single is nice as a sort of sequel to “Red Flavor” with bits from “Russian Roulette.” The B-sides are all solid, my favorite being “Mr. E,” but none of them are outstanding or game-changing. It’s just more of the top quality that fans have come to expect from Red Velvet. But it is clear that SM is investing more into Red Velvet than f(x) or even SNSD, two of the agency’s most successful girl groups. I’m sure f(x) fans are pissed at that, but every group needs its shot at the limelight and this is Red Velvet’s. I would advise f(x) fans to remain hopeful. Maybe Amber and Wendy will collaborate on an English-language Asian pop album. It could happen!
This album is great, but I will dock it twice from The Red Summer for a) no flagrant EDM like “You Better Know” and b) no jazzy track like “Hear the Sea.” But it makes up for the former with solid electronic undertones throughout that complete the summer feeling. Specifically, I mean the vacation gaming of “Power Up,” a Caribbean getaway “With You,” jungle-raving with “Mr. E,” stinging insects in “Mosquito,” and the sugar rush of “Blue Lemonade.” It’s a hot record, overall!
Arbitrary rating: 8888